As we all know, giving and receiving gifts shows respect and love for someone and strengthens relationships. At every festival, people exchange gifts with one another. But what if your employer or your supervisor sent you a high-end, priceless gift basket?

Definitely, you will feel motivated and happy on receiving such gifts. These gifts are called corporate gifts or business gifts and exchanging such gifts is called corporate gifting. Holidays such as Christmas, Easter, Happy New Year, and Thanks Giving days are the occasions when these gifts are exchanged at offices and businesses.

Who doesn’t enjoy receiving gifts, whether they are given as a birthday present, a holiday present, or to show appreciation? It is the right of your employees to feel valued and motivated. Because they are a part of your organization and play a vital role in the success of your business.

In this blog post, I will tell you all about corporate gifting, corporate gifts, their importance, and their benefits for businesses and corporates. Moreover, I will also suggest some of the best bulk corporate gift baskets or bulk business gifts for you to enjoy holidays with a hefty discount.

So, if you are in search of budget-friendly and good-quality gifts for your employees. You don’t need to go anywhere because this article provides you with the essentials of corporate gifting and how it helps boost your company.

What actually corporate gifting is? 

Corporate gifting is the act of giving a physical or digital present to an employee or client on behalf of a business. The main goal of corporate gifting is to strengthen the relationship between the recipient and the company.

Branded products like different kinds of gift baskets and personalized products are examples of physical forms of corporate gifting. Digital or online gift cards are examples of intangible corporate gifts.

But the physical gifts, along with appreciation, increase the satisfaction of your employee and help to make them feel more valued as compared to intangible gift products.

Over the next two years, 54% of businesses intend to expand their spending on corporate gift-giving, according to a Loop Commerce analysis of the gifting market.

What are the best occasions for corporate gifts or business gifts? 

There is no need for a special occasion to give gifts to your employees, but here are some reasons to do so:

  • Holidays, such as Christmas,
  • Birthdays
  • On gaining promotion.
  • For appreciation.
  • Anniversary of the company.
  • On a new hire.

Corporate gifts don’t require millions of dollars; you can give budget-friendly gift baskets to your employees. According to research, 51% of business owners give gifts to their employees on special occasions.

As you all know, the Christmas holiday is coming, and we are offering a discount on our different kinds of corporate gifting products to spread cheer and happiness among companies and workers on the Christmas holiday.

Why is corporate gifting crucial for companies?

Corporate gifts are an amazing idea to greet, honor, and express gratitude to the employees who play an essential role in the success of your company. However, this will increase your business’s goodwill as well.

A Coresight research report from last year found that by 2024, the US corporate gifting industry will expand by 8.1% CAGR to reach $306 billion.

Gift boxes of black and red color with black and red ribbon attached. Corporate gifting at its best.

This growth shows that this is the era of employee care, and employee satisfaction is essential for companies.

Corporate giving is a superb approach to improving your relationship with your staff. Externally, it has a tremendous impact on both potential and current customers.

4 Major benefits of corporate gifting for companies

There are several benefits that a business or employer can reap from business or corporate gifting. However, the following are the four major benefits, which every corporate organization or business owner should be aware of:

  • Increased brand awareness
  • Relationship building
  • Good and happy working environment
  • Motivation of employees

Let’s know more in detail about these four benefits.

Increase brand awareness

According to a local survey in the US, 66% of gift recipients remember the brand name of the company that sent them gifts because they are pleased and recommend your company to many others.

This shows the potential of gifts in building a brand. You can use a corporate gifting strategy as a marketing tactic to promote your company.

It’s challenging to stand out in a crowd of many brands and attract consumers’ attention, but GTA Gift Baskets has made it possible for you. We have a lot of business gifts for your to choose from. You can give our well-organized and fantastic gift baskets to your employees, business partners, prospects, and new clients to increase brand recognition. This will make your business stand out in this competitive market. These gifts also promote loyalty, which results in sustained worker engagement and longer client connections.

Relationship building

Employees are very valuable assets for a company as they work hard for the better business of a company. So, it is also the responsibility of employers or owners of the business to appreciate the huge and small efforts of their employees in different ways to make strong emotional relationships between them. And the best way to do so is to give them occasional gifts.

The findings of the Advertising Specialty Institute showed 70% of respondents claimed that receiving a holiday present from an employer motivated them and energized them.

Distributing business gift baskets to employees fosters a favorable workplace environment where they feel appreciated and motivated to achieve their goals.

Good and happy working environment

The dopamine system in our brain is accelerated by receiving gifts. The productivity of any company greatly depends on its employees and their performances so, the happiness level of employees and clients is crucial to the entire performance of the business because a satisfied and motivated employee can perform his task very efficiently and effectively.

The satisfaction of employees can increase productivity, manage the rate of retention, and increase revenue, and increase revenue which leads to an increase in the reputation of your company.

Motivation of employees

Your employees are your most valuable resource, so treat them well by implementing a generous and sincere corporate giving strategy. Employee morale can be greatly increased by giving corporate gifts because showing your appreciation to your personnel also improves communication within the group and teamwork.

Regular corporate gifts are given to dedicated workers as a thank you or to honor exceptional performers will go a long way toward creating a positive work environment.

Both customers and employees may attest to the fact that the company values them and is committed to working with them.

 

Benefits of corporate gifting to your employees

 

Corporate gifting fosters a sentimental bond between the employer and firm and demonstrates to employees the value of their contributions.

 

Focused on employee’s first

The companies are focusing on increasing loyal customers and spending a lot of money on attracting new customers, but why don’t they focus on making their workers loyal to the company?

Since all employees are like a second family to your business, you should keep them happy and motivated since they appreciate working in an environment where they are highly respected and welcomed with open arms. Only then a firm can focus on gaining the loyalty of external clients.

Happy employees conversating with the boss

If you have vast business operations and a huge number of employees, is it complex for you to purchase and arrange a huge number of gifts? Don’t put yourself in the trouble of arranging a huge number of gifts from different shops.

We have a complete solution to your problem, we have well-organized, high-quality, and best-employee gift baskets, and our products are available in bulk quantities. If you want to purchase a gift basket in bulk, we will provide you with incredible discount offers.

The following are some of the best corporate and business gift baskets available at GTA Gift Baskets, on which you can get a hefty discount.

  1. Gourmet Baskets By Richmond Hill
  2. Sweet Gourmet Baskets
  3. Elegant Gift Baskets

For retention of employees:

If you don’t care about your employees’ happiness and appreciation, they won’t work as hard or as diligently for you; instead, they’ll just want to get the job done and keep looking for a firm with better working conditions and appreciation programs.

This will decrease your employee satisfaction and employees will leave your company whenever they have a better choice. And you will lose your good, highly skilled, and experienced workers. According to research, 53% of employees do not leave their company when they are appreciated.

To retain its employees, a business must give them the impression that they are a valuable asset, and provide them with small gifts that boost their loyalty and encourage them to work hard for the growth of the company. Give them a Christmas gift basket this Christmas and they will feel valued.

Importance of Corporate gifting with regard to your clients and prospects

 

When businesses send gifts to their clients, it is a kind of indirect marketing strategy. This can attract new customers, make existing customers loyal, and make potential buyers interested as well. Businesses spend a lot of money on their direct marketing strategy, like advertisements, but this little effort can help in the indirect marketing of the brand and products and help to catch more customers.

A happy customer talking to counter girl

According to the University of Lincoln, corporate gifting is a crucial component of the marketing communication mix. Some important benefits of corporate giftings are:

  • Build a healthy and strong relationship between the customer and the company.
  • Increases the loyalty of the customer.
  • Increase the reputation of the business.
  • Make existing clients potential customers.
  • Increase brand awareness.
  • Attracting new clients.

The superb choice for Corporate gift:

Your employee’s hard work contributes to the majority of your company’s success, so as a company manager or owner, it’s your responsibility to appreciate their efforts in a very kind way.

And what better way to thank the people who contribute to increasing your productivity—and thus your revenue—than by rewarding them with special gift baskets? We are here to provide you with a vast range of corporate gift baskets that you can choose according to your needs. It’s like investing in your business to leave a long-lasting impression on your staff’s mind.

Gift basket contains different edible items. A glimpse of corporate gifting at offices

Many business owners and managers frequently struggle to select suitable presents for special occasions in the workplace, such as holidays, birthdays, retirement parties, promotions, and many more. So, you are welcome to the best online store for corporate gift items across the US! Our selected products for gift baskets are perfect for showing appreciation to employees. Our wide range of gift baskets meets your budget as well, and if you have a huge number of employees, you can purchase in bulk and avail of a huge discount as well.

 

Conclusion:

So to conclude the blog post, it would not be wrong to say that corporate gifting is a key to successful business development. It develops a stronger emotional bond with clients, partners, and prospects. Moreover, it also helps your brand to stand out in their minds. Your employees will feel more cherished and appreciated after receiving valuable and good-quality gifts.

Sending thoughtful presents to the appropriate employee at the appropriate time is the key to successful corporate gifting. They have worked hard for you, and giving gifts for Christmas is a great way to end the year. Even a small gift basket can speed up morale throughout the hectic holiday season.